The Little Giant Farmer's Market Story

At 99 years-old, Bruce Dixon has been in the produce business most of his life. In the middle of last century, Bruce and three of his brothers founded Dixon Tom-A-Toe, a produce supply business that spread across the southern United States and into Mexico. Later, seeing the need for an independent produce market in the Atlanta area, Bruce Dixon and his son, Mickey Dixon, created Little Giant Farmer's Market.
In April of 1984, they opened their first location in Riverdale, Georgia. The 18,000 sq. ft. store was initally dedicated to farm fresh produce with some dairy and bakery items. By 1995, the store had expanded to 30,000 sq. ft. adding a meat department and a limited dry goods selection. In just over a decade Little Giant Farmer's Market had grown from an idea into a thriving business.
In 2002, Little Giant Farmer's Market made the leap from a single farmers' market style operation to become a full-service supermarket chain. They expanded the offerings at the original Riverdale location and added a 50,000 sq. ft. flagship store in Jonesboro, Georgia, in the Tara Crossings Shopping center. The Jonesboro location was an immediate success drawing in record customer traffic from the community.
Little Giant Farmer's Market continued to expand in 2009, opening their third location in Decatur, Georgia. The Decatur location included the company's first Deli Department, offering hot lunches and prepared foods that have proven to be very popular. A dedicated customer service counter was another first for the Decatur store providing the community with Western Union money transfers, money orders, and the Georga Lottery. Little Giant has since added customer service counters at all their locations.
The year 2012 will be remembered as a year of growth and opportunity for Little Giant. The Riverdale store relocated to a 48,000 sq. ft. former Publix supermarket in the Riverdale Crossing shopping center. This bright and spacious store provides for an enhanced shopping expericence that has encouraged an increase in customer traffic by almost a third.
The summer of 2012 brought on the addition of two new locations for Little Giant: two gorgeous 34,000 sq. ft. stores in Newnan, Georgia.

Thirty years after opening their small Riverdale produce store, Little Giant Farmer's Market is still owned and operated by the Dixon family. The five store chain is successfully managed by Mickey Dixon (CEO), Michael Hayes (Director of Operations), and Sid Harris (Grocery Supervisor).

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